« Beauty will be convulsive or not at all ».
Nadja/André Breton Created by Norwegian photographer Sølve Sundsbø and creative consultant Jerry Stafford, the video work was inspired by the form of Surrealist art experiment known as “exquisite corpse.” (from the original French term cadavre exquis) is a method by which a collection of words or images is collectively assembled.
It is this methodology which has been the starting point for a multi- screen film installation. The film, commissioned by W magazine and P&G Prestige and produced by Psycho explores the idea of BEAUTY as a constantly shifting, constantly changing force. An idea of transformation and metamorphosis within a single body. The installation premiered at the 2012 New York Fashion Week at The Armory in New York.